This is a relatively new brand as it started out in 2012 and gained immense popularity in a few years. It made of Arabian olds and adds more depth to the art of perfumery by giving it an Arabian touch. A small fragrance shop was opened in Riyadh in 1982, which became the birthplace of Arabian Oud. The mission had always been to blend the best Oils and created mesmerizing scents out of it. It has now expanded into a huge brand that rules the house of fragrances in Arab. It has been sold to more than 36 countries around the world and has around 900 stores around the globe. The very essence of their perfumes and the quality of Oriental oils used in its formation has earned many customers for the brand and not just customers, but loyal customers who stay committed to its fragrances.