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Chanel is a name that is not new to any ear. It has sold a huge sum of bottles around the world and has been celebrated for its unmatched quality, scent, design and most importantly, its undebatable position in the perfume market of the world. It is a French brand owned by Coco Chanel. It has been symbolic of luxury brands and High end perfumery. Coco Chanel, herself, was a fashion designer and was well aware of the needs of women in terms of fashion and fragrance. She also knew the trends and fashion of all time, hence, created perfumes reflect that knowledge and awareness. It's perfumes proved to be the most profitable business for them. She added her own individual touch to her products which made them stand out and captured the eye, as the perfumes made by the brand were not commonly experienced by people and it's uniqueness gave way to its overall success.