Fan di Fendi had taken a five year break from the fragrance industry from 2005 to 2010. After that, it launched the perfume Fan Di Fendi for women. This was followed by a men's perfume with the same name and even a freshener with the same qualities.
It made a successful comeback as it was able to satisfy both customers: those who love modern fashion and scents and even those who are fond of antiques and the beauty of past. They have created timeless scents meant to be loved by people of all ages and all generations. A modern man who is attractive, powerful and intellectual would carry this perfume as a part of his personality. This, however, does not mean leaving behind culture and traditions, it is a nice combination of the past and present, ensuring that the best part of both are contained in these scents.