Nautica is an American brand which was founded in 1983. The variety of products offered at their shops is amazing, it has garments for women and children, home goods, furniture etc. This brand is a clear depiction of the American lifestyle.
The brand is creating around an aura of outdoor, near to the sea and ocean environment. As the brand remains true to its American roots, it is also a reflection of the luxurious lifestyle that is sold by the American dreams. It is an embodiment of pleasure and glory. The fragrances are also about feeling fresh and comfortable while enjoying the luxuries of life, this too with an experience of the natural world. This is what has kept the brand going amidst increasing competition in the perfume industry and so much innovation coming from every brand.